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Why
do I need a website?
An effective website will help your
business by allowing you to promote
your products or services anywhere
in the world 24 hours a day, 7 days
a week, 365 days a year. Due to
the very small running costs of
a website, you will be able to gain
new business easily and more cost
effectively and thus reduce your
customer acquisition cost.
What is a domain
name?
A domain name is your identity on
the interne t- e.g. www.yourbusiness.com.
Your domain name should be used
on all print literature, and branding
connected with your business. We
recommend you always use your domain
name in your email branding e.g.
you@yourbusiness.com as opposed
to yourbusiness@eircom.net. This
is a fundamental error made by businesses
on the internet
today.
What is hosting?
Hosting is the space on an internet
server (computer) where your site
resides.It allows a website to be
accessible 365 days of the year.
What
kind of information should I put
on my site?
Due to the versatility
of the web, you are able to incorporate
any information your customer may
be interested in, including products,
services, location, contact details,
hours of operation, staff information
and much more.
Do I need to know
HTML or have internet skills?
Quite simply no! Insight Multimedia
will deliver a web solution that
does not require you to have specialist
programming knowledge. The ie-control
system is built for use by "everybody
and anybody" !
How often can I
update my website?
You can update your website as often
as you need to, via your own secure
'back-end' administration area.There
you can access and change the content
of your site "online" through your
existing web browser. Simply point
and click - type text - add images
and the site content will change
on the 'front-end' of your website.
If you purchase the i-start web
solution you will need to upgrade
to i-start plus web solution
to update your own site content.
How will new
potential customers find my website?
Insight Multimedia will ensure that
your website is listed on the most
popular search engines online by
coding each page in your website
with the correct meta tag content
i.e. - title, description and keyword
tags which describe your business
correctly. The search engines use
these meta tags to index and list
your website and match your website
against a given users search entry.
How your website's meta tags describe
your business, could be a deciding
factor in a potential customer visiting
your website.
Can my website
be upgraded?
The i-start pack can easily
be upgraded to the i-start plus
pack which includes a complete
website content management system.
The system enables you to update
add or delete products, services
text, and images. You can also edit/update
all your other main page content
e.g. (about your business, contact
details, welcome statement, F.A.Q.
if installed, email links)
The i-start plus pack can
be upgraded to any of the e-store
packs which would enable you
to sell your products or services
online.
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